Couture Corner: SYMBOL OF PURE
ELEGANCE
ETRO the Italian fashion brand was founded
in 1968 by the visionary Gimmo Etro. When ETRO started out Gimmo launched a
production of highly prestigious fabrics using noble and natural fibres.
ETRO made its debut in 1981, with the
Paisley Motif used to enrich the first collection which was set to become the mark
of the labels identity. In 1984 ETRO added leather goods, bags and travel bags
to its fascinating product range. In achieving such, the fashion brand got the
much needed recognition and became a symbol of elegance. ETRO brought some
sense of style and carries with it a meaning.
Consolidating and complementing the brands
lifestyle concept, ETRO introduced in 1986 its home accessories and in the late
90’s ETRO fragrance line came into existence... to date the ETRO collection extends to over 20 exclusive
fragrances and dedicated boutiques globally.
What really epitomised the label into a
lifestyle brand of sophistication and meaning is the exceptional use of
materials and the prints made ETRO unique and unrepeatable. The family owned
fashion label has made its point globally and has seen many of its garments
showcased at big fashion events.
Whether you’re in New York, Cape Town, Rio,
Seoul, Moscow or London doing some retail therapy, and you come across ETRO
don’t hesitate to make a purchase because this is one brand your closet would
love to rub shoulders with.
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