Samsonite
Launches Design Contest for Curv Collections
Samsonite, the world’s leading travel
solutions brand inspiring travel world-wide, has launched Design My Samsonite, a unique international design competition. It
is open to registered undergraduate and graduate art and design students and
those who completed their art or design education during 2012-2013 academic
year.
Participation is open to applicants from
South Africa, as well as every European country, Russia and Turkey.
Participants are invited to create their
own artwork to be printed on a stylish Samsonite Curv Collection suitcase –
either a Cosmolite or Firelite – using an innovative printing process. Showcasing
Samsonite’s most innovate and best-selling collections, Design My Samsonite gives participants the once-in-a-lifetime
opportunity to make their mark on these iconic luggage collections.
Ultimately, two eye-catching designs will
be selected internationally – one for the Cosmolite collection and one for the
Firelite collection – as grand prize winners. The two grand prize winners will
see their design produced on a Samsonite Cosmolite or Firelite case as limited
edition, will be awarded a set of luggage with their design and win an exciting
trip to New York City or Cape Town (value of 3.000 euro’s, approximately
R35 500)
In addition to the grand prize winners, one
country winner may be awarded from each of the selected countries. The grand
prize and country winners will be selected by a Samsonite jury comprised of six
members of the design and marketing teams. Finally, a People’s Choice winner
will be awarded to the design with the most votes on the Design My Samsonite website: www.designmysamsonite.com. The
winners from participating countries and the People’s Choice Award winner will
each be awarded a set of Firelite or Cosmolite cases.
All entrants will see their designs
displayed on the Design My Samsonite website gallery (www.designmysamsonite.com), the
Facebook page (www.facebook.com/samsoniteofficial)
and the Pinterest page (www.pinterest.com/mysamsonite).
Samsonite has developed a revolutionary
printing technique which enables bespoke designs to be embedded within the Curv
material. Curv material, paired with Samsonite’s patented shell-forming
process, results in luggage made with innovative material widely known for
high-energy absorption and outstanding shock impact performance. Also used to
make ice hockey skates, shin guard protection and body armour, Curv is widely
known for its feather light and advanced impact-resistant qualities.
The Design
My Samsonite winners will be selected in June 2013 and a limited production
of the official winning Samsonite Design Lab case will feature in the 2013
September Samsonite Dealer Catalogue.
Participants may enter their design at the
official Design My Samsonite website
(www.designmysamsonite.com)
where they will find the contest artwork template and briefing, product
information on the Curv collections – Cosmolite and Firelite – and Curv
materials, videos, pictures and a gallery page of submitted artworks.
The contest began on March 18 and
participants will have until May 31, 2013 to submit their design. For the full
competition rules, terms and conditions and additional information, please
visit www.designmysamsonite.com
or www.facebook.com/samsoniteofficial.
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Participation is open to applicants from every European country, as well as
Russia, South Africa and Turkey, who are officially registered as undergraduate
or graduate art and/or design students working towards a Bachelor’s or Master’s
degree at the time the design idea is submitted of have completed their
education during academic year 2012-2013. Registration is free and applicants
must accept the competition terms and conditions.
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Cosmolite Design Grand Prize Winner: trip to New York, including flight and
lodging and a set of three Cosmolite suitcases with the winning design.
Firelite Design Grand Prize Winner: trip to Cape Town, including flight and
lodging and a set of three Firelite suitcases with winning design.
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Entries from the following countries will be eligible for the Country Award:
Belgium, The Netherlands, France, Spain, Italy, Germany, UK, Finland, Sweden,
Denmark, Norway, Russia, Turkey and South Africa.
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