The athletic apparel designed Air Jordans
were first made for NBA rookie Michael Jordan in 1984, and released in 1985 for
consumers by sportswear brand and manufacturer Nike. Since the shoe’s
introduction in the sports market the brand has evolved from just been a sports
shoe to street gear influencer.
Air Jordan currently sponsors 19 active NBA
players, including the likes of Chris Paul, Ray Allen and Carmelo Anthony. The controversial history of the sneaker is
subject to what the Air Jordan brand is and what it stands for today.
Something I fail to understand is how does
a shoe with a controversial history such as the Air Jordan be wildly admired
across the face of the planet? Is it because of its association with sports
stars or sports codes which have an impact within the American society?
Recently a mate of mine posted on popular photo-sharing
site Instagram his new sneaker acquisition the Air Jordan which he purchased
for over a R1000, which he wore at the Durban July.While on the basketball
court a week ago, two teenage amateur ball players came through on court
stylishly wearing their Air Jordan sneakers reflecting some sense of swag.
Asking them why Air Jordans? The one young oke reluctantly replied, “why not
Jordans?”
A day doesn’t go by without seeing the
controversial sneaker, perhaps it’s time my black arse hopped into a retail
store and purchased a pair of Air JORDANS.
Ashley
Mokwena
@ashfonik
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