About two weeks ago South Africa’s leading
cinema chain Ster-kinekor hosted and invited the media to a media round-table
event. The media were treated to great cinema experience in the Cine Prestige
at the Zone Rosebank and also got to discuss matters of the modern cinema
industry with Chief Executive Fiaz Mohamed and Marketing Executive Doug Place.
Answering all questions with a certain
style that come with his role at Ster-Kinekor, Mohamed gave the media information
regarding digital transformations to be made at 418 cinemas and the opening of
new cinemas sites such as the one at Cradle Stone Mall, in the West Rand.
Further on Mohamed spoke about Dolby Atmos, which can only be experienced at
Gateway in Durban for the time being and later to be experienced across the
South Africa.
Mohamed and his colleague Doug Place explained
to the media in attendance on growth matters and expansion in emerging markets,
as most possibly may have not experienced cinematic moments.
The media were also treated to some
Paramount and Disney footages and as the event drew to a close Mohamed and
Place dished out the big news that Ster-Kinekor will be introducing IMAX
experience which is to be rolled out first at Gateway in Durban and expanding
further into other regions across South Africa.
In the words of the CE Fiaz Mohamed “A new
era in SA cinema is here”.
Ashley
Mokwena
@ashfonik
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