Tuesday, 20 August 2013

Couture Corner: Influential urban youth lifestyle brands

Urban youth brands such as Ama Kip Kip and Galxboy are brands which complement the word “COOL” within urban streets of South Africa. Today on Da Stitch we briefly look at four cool brands that represent and speak the same language as the urban youth of South African. Not only are these brands cool, but they are also affordable and influential to the urban youth culture.

Butan wear
Known for its cool and affordable clothing Butan Wear was founded in 2001 by engineering graduate Julian Kubel. Since its inception the brand has grown to be one of the republics beloved street clothing and has also endorsed South African rapper, Kwesta.

Purchase items online or locate stockist: www.butanstore.com
Twitter: @ButanWear

This is a brand I first saw wore on the busy bodies of the East Rand based Pro Twerkers, doing what they do best twerking. The brand was founded in 2008 by young design Thatiso “Vuittots” Dube with a vision to conquer the South African fashion and street style wear industry. GALXBOY caters for both men and women of all races who are into looking fashionable.

Purchase items online or locate a stockist: www.galxboy.com
Twitter: @GALXBOY

Head Honcho
As the brands slogan goes “Live Progressively”, the clothing brand from the Mother City was inspired by forwarding thinking young South Africans with the aim to influence the urban youth culture across metropolitan city such as Cape Town, Johannesburg and Durban.  The brands clothing is one of the coolest to emerge from the streets of South Africa and also hosts lifestyle events as a way to market the street wear label.

Purchase items online or locate a stockist: www.headhoncho.co.za
Twitter: @HeadhonchoSA 

Ama Kip Kip
Fashionistas might disapprove with my opinion that Ama Kip Kip played a major role in influencing the street wear culture not only in South Africa, but across the continent of Africa. Founded in 2006 by SiyabongaNgwekazi, NgoriTakawira and NkosanaModise, who together built a clothing label loved and worn by many.Ama Kip Kip endorsed South African talents such as aware winning hip hop group Teargas and Jozi’ band member Da L.E.S.

Flagship store: Rosebank Mall
Twitter: @AmaKipKipSA

Ashley Mokwena


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