Da Stitch recently caught up with the
humble and intelligent Nick Duncan the man behind a South African premium blog
marketplace site, myScoop.
Da
Stitch: What is myscoop?
Nick Duncan: myScoop is a premium blog
marketplace. It connects brands with bloggers and an innovative manner allowing
the brands to gain additional relevant exposure while monetising the blogs of
South Africa. Simply put, bloggers write sponsored posts about brands.
DS: What
is myScoop’s main objective?
ND: The main objective is to extend the
reach of brands in a relevant way and help bloggers monetise their blogs.
DS: How
does the blogger and the advertiser benefit from the service of myscoop?
ND: How myScoop benefits bloggers: The
estimated fee per sponsored post is determined by the “estimated reach” of that
blog. We calculate this internally and mostly based on how many unique visitors
visit the blog’s home page in a month. There are checks to ensure the system cannot
be gamed. As a blogger, you have full control over which brand you would like
to write about. Once a campaign becomes available, you have the option whether
or not you would like to be part of it.
ND: How myScoop benefits brands:myScoop
believes in high quality and full transparency. As an advertiser, you can
choose which blogs you would like to use. We supply statistics and relevancy
scores for each blog. We ensure that only the best suited blogs write about
your product or brand. Once all the posts are up, an in-depth report is
generated to help calculate the reach and ROI for your campaign.
DS: Since
inception how many bloggers have signed up to use the service?
ND: Over 1200
DS: Should
bloggers in South Africa be taken seriously? And Why?
ND: Yes. Bloggers can have a unique
influence on the population. For example, according to Technorati, blogs rank 3rd
for online services most likely to influence a purchase, just behind brand sites
and retail sites.
DS: Describe
myscoop in a single word?
ND: Innovative.
Twitter: @my_Scoop
Da
Stitch
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