Thursday, 6 September 2012


Two techno giants Apple and Samsung were at lock-a-heads last week over the patents debacle, which saw Apple emerge victorious in the most high-profile case, in California. Samsung was charged with a fine of $1 billion dollars after the jury found it guilty of copying iPhone and iPad designs. Being charged with such foul display for a giant techno company of Samsung’s calibre is a little embarrassing and someone at the company needs to be held accountable.

What really seems to be at stake here is the bragging rights and the image. One wonders if this victory by Apple will have a damaging effect on the South Korean electronics manufacturer. Apple has a reputation of being the innovator and Samsung on the other hand is known to bring a wonderful feeling to consumers. Steve Jobs, the late found of Apple is probably celebrating the victory in his grave.
So why is Apple largely focusing its attention on suing Samsung when they are also suing other major consumer electronics manufacturers? Well the answer is simple. Samsung is the one electronics maker that can give Apple a run for its penny.

Recently Samsung released the Galaxy SIII that packs a quad-core processor and runs on google’s Android operating systems. The Galaxy SIII is huge, fast like Jamaican sprinter Usain Bolt, powerful and has exceptional features... though critics think it’s too huge and citing that some of the extras are to gimmicky. The Galaxy SIII steps into the shoes of the Galaxy SII, which won many compliments and sold in great numbers resulting in Samsung clinching the crown of the biggest mobile phone manufacturer in the world.

Samsung Galaxy SIII

Being crowned the biggest mobile phone manufacturer in the world, and losing a court battle to Apple, the second biggest mobile phone manufacturer and probably the world’s biggest tablet maker, Samsung will never give in to the loss to Apple and will always rally to stay at top... so for now it’s safe to say scores are level between the techno giants.

The rivalry between Apple and Samsung is similar to that of Barcelona and Real Madrid or of Rafael Nadal and Roger Federer. Apple might have won this battle, but the war is far from over.

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