Gugu Mlambo Msomi one of South Africa’s
classy fashion designers hails from a long line of creative people. Being
inspired by her dress-making grandmother and interior designer mother it was
quite certain that Gugu would not branch out of what her family thrived on.
After acquiring knowledge and skills in
fields such as window dressing and styling on South Africa’s most loved soapie,
Generations, she took an adventure of starting her own fashion house, Gugulam.
With a mad schedule that messes with a
fashion designers mind, Gugu took some time out to interact with us:
Who
is Gugu?
“I’m a friend, a sister, a daughter, a wife
and an overall creative spirit.”
What
inspired you to become a fashion designer?
“What inspired me to be a designer is my
family, the surroundings I grew up around, my grandmother who was super
glamourous, and my mother’s creative talent as an interior designer and my
family’s love for fashion.”
What’s
unique about your designs?
“The fact that they come from inside my head, my
designs are a reflection of all my experiences and are honest and reflect on
how I see a woman.”
How
would you best describe your designs?
“My designs are simple, timeless,
classical, fun and effortless.”
Why
is fashion important?
“Fashion is important, because no matter
how little you may perceive it, you play a part in It.” How you dress tells
people of how you view the world.”
What
are the most important aspects to have in mind when purchasing any of your
designs?
“Whoever purchases my designs must know
that every item made was made with love from the bottom of my heart.” “Another thing is Gugulam designs are also
made to uplift and boost an individual’s self-esteem.”
Who
was influential in your career as a fashion designer?
“My mother is the one person I look to the most;
she is a fighter, very meticulous about anything that goes along with her
name.”
Of
all your designs which one is special?
“Ask any of my bespoke clients, and they
will tell you that parting with my clothes is like losing a baby.” “I fall in
love with every item I put together.”
Where
would you like to see Gugulam in the next decade?
“I would like to see all my supporters journey with me as I turn Gugulam into a preferred brand the world over.”
Ashley Mokwena
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