Tuesday, 20 November 2012

Couture Corner: WHAT’S IN A JEAN?

It’s a Saturday afternoon and a friend and I were walking around the Neighbourgoods market in Braamfontein, Johannesburg. We were looking for a gift for his township swagging cousin who’s known as Scroof. This character Scroof is well renowned in Kwa-Thema a township situated on the east of Africa’s richest city Johannesburg, for illegal street gambling and for selling counterfeit jeans, which bring him plenty of moola. The most intriguing factor about Scroof is he never wears counterfeit jeans. Scroof loves and takes good care of his jeans.

For someone who’s constantly on a hustles, I wonder when Scroof finds time to wash his “JEAN PANTS.”  
For many decades now jeans have played a pivotal role in a life of a human. I could actually say jeans where actually one of the greatest inventions to emerge from the fashion industry. When Levi Strauss and Jacob Davis first created the jean they were perhaps not sure of what they were doing. Their invention to date still has meaning to humans and has inspired many designers to follow in their footsteps.

If there is one question I still struggle to get around is, what’s really in a jean that we humans across the global actually admire?

Go to Rio, New York, Paris, Bamako or the war torn Kabul the capital city of Afganistan you bound to find a jean.

So is it safe to say “JEAN PANTS” are admired because they are friendly to us and treat us well? Oh I hope my question makes sense.

Ashley Mokwena   


Pull and Bear



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